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MS-7   Dec, 2011

MS-7 : INFORMATION SYSTEMS FOR MANAGERS

1. (a) Discuss the 'rational individual models' of decision making. What are the implications of these models to information system analysts ?

(b) "The way organisations cannot exist without MIS, even information does not exist without organisation." Discuss.

2. (a) "Management Storing Committees are the biggest hurdle in the growth of MIS function in an organisation." Elaborate.

MS-6   june, 2007

MS-6 : Marketing for managers

1.   Explain the various segmentation bases used by rnarketers, with suitable illustrations. Suggest suitable segmentation basis for the following, giving reasons :

(i) Light Commercial Vehicles (LCV)

(ii) Contact lenses

MS-6   june, 2008

MS-6 : Marketing for managers

1. (a) Distinguish Product Marketing and Services Marketing, giving suitable examples

(b) A company desires to enter the packaged fruit juice market. Discuss the Market Research process to be followed to study the consumer attitude towards the packaged fruit juices.

2. (a) Discuss the stages in New Product Development process, giving suitable examples.

MS-6   june, 2009

MS-6 : Marketing for managers

1.What is Social Marketing ? Explain Social Marketing in terms of its objectives and the applicability of the 4Ps, giving suitable examples.

2.(a) What is Marketing Research ? Discuss its relevance in the field of Marketing.

MS-6   june, 2010

MS-6 : Marketing for managers

1. a) With the help of suitable examples explain the implications of characteristics of services and how the marketing strategy can be focused to overcome these constraints ?

(b) What do you understand by the term 'Market Segmentation' ? How would you segment the market for toothpastes ?

2.(a) Using the steps in the marketing research process ? Describe how you would go about investigating the feasibility of a photocopying shop adjacent to a university campus ?

MS-6   june, 2011

MS-6 : Marketing for managers

1. (a) Explain the concept of Marketing and discuss its importance in modern organisations in accomplishing their objectives.

(b) In spite of secondary data being available in abundance, what makes a manager rely on the collection of primary data for marketing decisions ? Elaborate with suitable examples.

2. (a) Middleman and their functions form an essential aspect of Marketing Channels. Discuss with suitable examples.

MS-6   Dec, 2007

MS-6 : Marketing for managers

1. What is consumer behaviour ? Explain briefly the various factors influencing consumer behaviour taking example of any consumer durable of your choice.

2. (a) Distinguish between Market Segmentation and Product Differentiation.

     b) Describe the bases that you will 'use in segmenting the market for the following products :

MS-6   Dec, 2008

MS-6 : Marketing for managers

1.(a) Discuss the reasons for growth of the service sector, giving suitable examples.

(b) Explain the concept of Product LiIe Cycle (PLC). Taking example of any consumer product, discuss how the marketing mix strategy would vary during different stages of the PLC.

2. (a) What are the benefits of market segmentation ? What segmentation bases would you choose for segmenting the market for cosmetics ?

MS-6   Dec, 2009

MS-6 : Marketing for managers

1.(a) Explain the term Marketing and distinguish it from "Selling".

(b) Identify the elements of Marketing Mix for Services. Explain the same taking the

MS-6   Dec, 2010

MS-6 : Marketing for managers

1. (a) What do you understand by the term 'marketing mix' ? How would the marketing

mix strategies vary during different stages of the product life cycle?

MS-6   Dec, 2011

MS-6 : Marketing for managers

1. (a) The essence of Marketing is a "Transaction". Discuss the above statement and give reasons in support of your answers with suitable illustrations.

,(b) Explain the term 'Marketing Strategies'. Outline the possible marketing strategies

that may be used at the growth and decline stages of any Product/Brand of your choice.

MS-5   june-2007

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1. (a) Define Information Technology. Describe various types of information systems. Give example of each type of information system in order to differentiate

between them.

MS-5   june-2008

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1,(a) Explain the Management Systems concept with the help of an exarnple. what are the major distinctions between a production organisation and a service organisation ?

(b) Product A consists of three B type sub-assemblies and one C type sub-assembly. The sub-assembly B consists of one D sub-assembly, one E sub-assembly, and one F sub-assembly. The sub-assembly E consists of a D and a K. The sub-assembly C consists of a G and an F.

(i) Prepare a product tree.

MS-5   june-2009

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1. (a) Define a 'system'. Use this concept in explaining a production system. Briefly

indicate the relationship of production systems to operations management.

(b) Discuss how life cycle approach to product and systems can help decision making. Use examples.

MS-5   june-2010

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1. a) Why does the "proper" operations strategy keep changing for companies that are world-class competitors ?

(b) Some suggest that customer expectation is the key to service success. Give an example from your own experience to support or refute this assertion.

2.(a) "You don't inspect quality into a product; you have to build it in". Discuss the implications of this statement.

MS-5   june-2011

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1. (a) How is value added to any entity using operations function ? Explain the conceptual model of a 'Operations System'.

(b) Discuss life cycle approach in Operations Management. Use examples to elaborate.

2. (a) What is Product Design ? How does it influence the Process Design ? Explain with examples.

MS-5   Dec, 2007

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

l. (a) Explain how the system concept can be used in explaining the terms waste and waste management.

(b) A company is considering adding a new feature that will increase unit sales by !2 percent and product cost by 10 percent. Profit is expected to increase by 16 percent of the increased sales. Initially the product cost incurred by the company was 63 percent of the sales price. Should the new feature be added ? Justify your answer.

2. (a) Four different organisations are considering youl home town as a potential location for one of the following :

MS-5   Dec, 2008

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

l. (a) Give two examples (with supporting details) for each of a service and manufacturing firm, of the impact of technology in service and product design.

(b) Data for a breal+even analysis revealed that total cost at volumes of 600 and 800 units were Rs. 8,00,000 and Rs. 9,60,000 respectively. Revenue is Rs. 1,440 per unit. Based upon this information, what are

(i) the variable cost per unit, and

MS-5   Dec, 2009

MS-5 : MANAGEMENT OF MACHINES AND MATERIALS

1(a) Explain with the help of a suitable diagram the framework of organising and control in a production system.

(b) On the basis of material flow classify production systems and give examples for each type.

2(a) List down different phases of value engineering approach as used for a product design.

Ms-5 Dec 2010 solved paper from ignou university you can buy this ms-5 book from this site