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Ms-95 December, 2011 Research Methodology For Management Decisions

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December, 2011

Ms-95 : Research Methodology For Management Decisions

SECTION – A

1. Describe four types of measurement viz Nominal, Ordinal, Interval and Ratio scale measurement. Prepare a set of ten statements on a Likert's scale to measure the customer satisfaction of Barista.

2. Distinguish between probability and non-probability sampling designs. Discuss in depth one of the probability and one non-probability sampling design with the help of examples.

3. Discuss with the help of examples various parts of a research report.

4. Define research. What are the feature of the good research study ? Distinguish between Exploratory and Conclusive Research.

5. Describe in brief, the importance of editing, coding, classification, tabulation and presentation of data in the context of a research study.

6. The following data from Borislow show the changed response scores of three groups on the Edwards Personal Preference Schedule. Test the differences among these three group, using any appropriate nonparametric tests. You may use 5% level of significance.

Control Group

Social Desirability Group

Personal Desirability Group

47

76

87

38

76

76

34

75

52

32

73

51

32

62

50

30

47

42

38

SECTION – B

Read the case "Business World" and answer question given at the end of the case.

BUSINESS WORLD

 

"Business World", a fortnightly magazine, is published from Bombay. It is brought out by management of Anand Bazaar Patrika Limited, Calcutta. In accordance with the decision taken in the annual editorial workshop of Business World held in early May 1986, a questionnaire was printed in some issues of Business World to know what readers thought of this magazine. By undertaking a survey of this type, the management hoped to ascertain the strengths and weaknesses of the magazine. This would enable it "to tailor Business World to readers' requirements".

Questionnaire*

Name : _______________________________         Profession:___________________________  Designation ______________________

Income : ______________________ Age :________  City :________________________

1. Which of these business magazines do you read ?

(Please tick)

 

Regularly

Occasionally

Infrequently

Economic Times

________________

________________

________________

Financial Express

________________

________________

________________

Business Standard

________________

________________

________________

Business World

________________

________________

________________

Business India

________________

________________

________________

Fortune India

________________

________________

________________

Update

________________

________________

________________

Others (specify)

________________

________________

________________

2.  My areas of interest are (Please tick one or more)

Croporate and business affairs             (           )

Economic policy and development        (           )

Political affairs                                       (           )

People and lifestyles                              (           )

Art literature                                         (           )

Investments                                          (           )

3. Rank the following magazines on a 1 to 5 scale (5 for very good, 1 for poor) for the following

attributes :

Business         Business         Update            Fortune

World              India   India

* Reproduced with the permission of the editor, Business world (Bombay).

1. Timeliness of information

2. Depth of information

3. Range of information

4. Depth of analysis

5. Language and style of presentation

6. Quality of printing and visuals.

4. How much time do you spend in reading an issue of Business World ?______hours

5.  How much of Business World do you read ?

(Please tick one)

(1)   The entire magazine                                   (           )

(2)   More than half the magazine                      (           )

(3)   More than a quarter of the magazine          (           )

(4)   Less than a quarter of the magazine            (           )

6. Which of these features in Business World do you usually find interesting and read ? (Please tick one or more)

(1)

Cover Feature

(           )

(7)

Editorial

(           )

(2)

Spotlight

(           )

(8)

Company News

and Events

(           )

(3)

Business News 

(           )

(9)

International Briefs

(           )

(4)

In the News

(           )

(10)

Entrepreneurs

(           )

(5)

International

(           )

(11)

Leisure

News

(           )

(6)

Off Stage

(           )

7.  Which of these specialist pages in Business World do you read and find interesting ? (Please look at the shoulder heads inside the magazine pages if you are not sure.)

(a)

Political comment

(g)

Careers and professionals

(b)

Banking and finance

(h)

Media trends

(c)

Economic comment

(i)

Book serial

(d)

Taxation

(j)

Business information

(e)

Management

(k)

Marketing

(f)

Computers

(1)

Investment

8. In order to suit my requirements better, Business

World should have

Fewer main features stores                                (           )

The same number of main feature stories           (           )

At least one more main feature story                  (           )

9. The lead features (cover and spotlight) should be

Shorter                                     (           )

Same length                              (           )

Longer                                     (           )

10. Business World's coverage of the following items

(Please tick one column for each entry) :

Is adequate

Needs to be expanded

Needs to be reduced

Technology

______________

______________

______________

Marketing

______________

______________

______________

Management

______________

______________

______________

Corporate Finance

______________

______________

______________

Investment/Stock Markets

______________

______________

______________

Book Reviews

______________

______________

______________

Economic Policy

______________

______________

______________

Policy Analysis

______________

______________

______________

Corporate Performance

______________

______________

______________

Corporate Case Studies

______________

______________

______________

Behaviour

______________

______________

______________

11. (a) Do you buy your copy of Business World from the News-stands or are you a

subscriber ?

(i) News-stands

(ii) Subscriber

(b) If (a), do you find it difficult to get a copy of Business World on . the news-stands ?

Yes_________________No__________________  

12. How soon after the magazine is published each fortnight do you receive your copy of Business world ?

1-3 days ______________      3-6 days_____________        

6-12 days________________Longer than 12 days _____________________

13. Do you have any other suggestions to improve Business World ?

Question:

Evaluate this questionnaire in the light of the object stated. Can you suggest a few more items that can be included in the questionnaire ?

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