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December, 2009
Ms-66 : Marketing Research
SECTION A
1. (a) What are the different ways of classification of Data ? Explain.
(b) Illustrate the different methods of graphical presentation of data.
June, 2010
Ms-66 : Marketing Research
SECTION – A
1 (a) Explain briefly the basis of classification of various types of research design available to the researcher.
(b) Identify the major problems in conducting Marketing Research in India. Suggest possible solutions to overcome these problems.
June, 2011
Ms-66 : Marketing Research
SECTION – A
1. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.
2. What are the different Probability Sampling methods ? Explain with the help of examples.
December, 2011
Ms-66 : Marketing Research
SECTION – A
1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario.
(b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate.
December, 2012
Ms-66 : Marketing Research
SECTION-A
1. For each of the following situations, indicate the most appropriate Research Design, giving reasons.
(a) A Brand Manager wishes to have a better understanding of the image of his/her brand.
June, 2013
Ms-66 : Marketing Research
SECTION-A
1. (a) Explain the various stages involved in Marketing Research Process.
(b) What is a Research Design ? Explain in brief the different types of Research Designs.
