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IBO-02 SOLVED ASSIGNMENT 2018-19 (Code: IGNOU pgdibo IBO-02 2019)

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IBO-02 SOLVED ASSIGNMENT 2018-19
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IBO-02 SOLVED ASSIGNMENT 2018-19 IBO-02 SOLVED ASSIGNMENT 2018-19 IBO-02 SOLVED ASSIGNMENT 2018-19
PGDIBO IBO-02 SOLVED ASSIGNMENT HELP 2018-19
 
Product Details:          PGDIBO IBO-02 SOLVED ASSIGNMENT HELP
 
Product Name:            International Marketing Management
Format:                         PDF OR WORD FILE by email attachment same day
 
Pub. Date:                     NEW EDITION Current assignment
Edition Description:     2018-19
 
Rating  :                       GRADE A QUALITY DIFFERENT ASSIGNMENT TO DIFFERENT USER
 

TUTOR MARKED ASSIGNMENT

Course Code : IBO – 02

Course Title : International Marketing Management

Assignment Code : IBO – 02/TMA/2018-19

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

1) A) Distinguish between the following:

i) International Marketing and Multinational Marketing

ii) Probability Sampling and Non-probability Sampling

(2x5)

B) Write short notes on the following:

iii) EPRG Orientation

iv) International Promotion Mix

(2x5)

2) Explain the various steps involved in the international market selection.

(20)

3) Differentiate between product standardization and adaption in the internal marketing. Evaluate

the various factors of standardization and adaptation, and suggest the conditions under which

each of them is applicable.

(5+15)

4) “Compared with products, marketing of services posses distinctive challenges to international

marketers”. Explain why it is so. Enumerate the barriers to international marketing of services.

(8+12)

5) Explain the key decisions in international marketing communications.


  

 

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