Marketing Management SOLVED PAPERS AND GUESS
Product Details: Hari Singh Gour University Marketing Management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2016
RATING OF BOOK: EXCELLENT
ABOUT THE BOOK
FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other Hari Singh Gour University book solutions now mehta solutions brings top solutions forHari Singh Gour University. this contains previous year solved papers plus faculty important questions and answers specially forHari Singh Gour University .questions and answers are specially design specially for Hari Singh Gour University students .
SEMESTER – II
BUM-C-213
Title: Marketing Management
Course : 3 BUM-C-213 Marketing Management (MAM)
(Max. Hour- 15)
UNIT – I Nature and scope of marketing, corporate orientations towards the marketplace, The Marketing environment and Environment scanning, Marketing information systems and Marketing research, Understanding consumer and Industrial Markets.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 22-24 Jan. 2014 12 Marks
(Max. Hour- 15)
UNIT – II Market segmentation, Targeting and positioning; Product decision-product mix, product life cycle, new product development, branding and packaging decision, Pricing methods and strategies, Promotion decisions promotion mix, advertising , sales promotion, publicity and personal selling.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 01-03 March 2014 13 Marks
(Max. Hour- 30)
UNIT – III Channel management-selection, co-operation and conflict management, management, vertical marketing Implementation and systems, Organizing and implementing marketing in the organization.
UNIT – IV Evaluation and control of marketing efforts; New issues in marketing-Globalisation, Consumerism, Green marketing, Legal issue.
