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MBA Fourth Semester
BUM-E-404
Title: International Marketing
Course: BUM-E-404 International Marketing 1

(Max. Hour- 15)
UNIT – I International Marketing –definition ,concept and setting; Distinction between international Trade ,Marketing and Business ;Economic environment of international Marketing ;International Institutions –World Bank, IMF, WTO, UNCGTAD, Common Markets, Free Trade Zones, Economic Communities.

First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 22-24 Jan. 2014 12 Marks
(Max. Hour- 15)
UNIT – II Constraints on International Marketing –Fiscal and non Fiscal Barriers , Non Tariff Barriers; Trading Partners - Bilateral Trade Agreements, Commodity Agreements and GSP; India and World Trade ,Import and Export Policy ,Direction and Quantum of India’s Exports; Institutional Infrastructure for Export Promotion; Export Promotion councils.

Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 01-03 March 2014 13 Marks
(Max. Hour- 30)
UNIT – III Public Sector Trading Agencies, ECGC, Commodity Boards etc. Procedure and Documents –Registration of exporters, Export Quotations, Production and clearance of goods for export , Shipping and Transportation ,Insurance ,Negotiation of Documents; Instruments of Payments-Open Account , Bills of Exchange ; Letter of credit-Export finance.
UNIT – IV International Marketing mix-Identification of markets ,Product policy , International product life cycle, promotion strategy, pricing strategy and distribution strategy; various forms of international business ; marketing of joint ventures and turnkey projects.