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MBA FOURTH SEMESTER
BUM-C-401
Title: E- Marketing
Course : BUM-C-401 E- Marketing 

(Max. Hour- 15)
UNIT – I Introduction to E-Marketing : Definition- Forces Fueling E- Marketing – Industry Framework- types – Internet service Providers – Internet access providers – Internet Vs. Online Services; WWW: Concepts – Technology – Applications – Electronic Payment Systems - Electronic Payment Technology – Digital Cash – Electronic check – On line Credit card;

First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 22-24 Jan. 2014 12 Marks
(Max. Hour- 15)
UNIT – II Electronic Commerce and Banking: Changing dynamics in the Banking Industry – Home banking Implementation approaches – Open V/s Closed models – Management issues in online Banking – Electronic Marketing and Retailing – Changing Retail Industry Dynamics - Online Retailing – Management challenges – Electronic commerce and online publishing – Online publishing strategies –Approaches – Advertising and online publishing Digital copyrights and Electronic publishing;

Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 01-03 March 2014 13 Marks
(Max. Hour- 30)
UNIT – III Intranets and Supply chain management: Supply chain management- Managing retail supply chains –Supply chain application software – Intranets and customer assets Management – Customer asset management basics – online sales force –online customer service and support- Technology and Marketing strategy; Intranets and Manufacturing: Integrated logistics, - agile manufacturing Emerging Business requirements – Manufacturing Information systems- Intranet based Manufacturing logistics management.;
UNIT – IV Intranets and Corporate finance: Financial systems – Financial Intranets – Software modules in financial information system – Transaction Accounting – Inventory Accounting Payment management- Treasury and cash Management – Human resource management systems – size – structure of Financial Software Markets – The Corporate Digital Library – Intelligent Agents.