Consumer BehaviourSOLVED PAPERS AND GUESS
Product Details:Hari Singh Gour University Consumer Behaviour SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2016
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with other Hari Singh Gour University book solutions now mehta solutions brings top solutions for Hari Singh Gour University. this contains previous year solved papers plus faculty important questions and answers specially for Hari Singh Gour University .questions and answers are specially design specially for Hari Singh Gour University students .
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MBA THIRD SEMESTER
BUM-C-314
Specialization Marketing Management
Title: Consumer Behaviour
Course : BUM-C-314 Consumer Behaviour
(Max. Hour- 15)
UNIT – I Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer decision making Models of Consumers.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 22-24 Aug. 2013 12 Marks
(Max. Hour- 15)
UNIT – II Consumer Perception: Purchase search, information processing and Consumer Involvement theory; Evaluative criteria & Decision Rules; Consumer attitude & attitude Change.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 01-03 Oct. 2013 13 Marks
(Max. Hour- 30)
UNIT – III Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style; Consumer Behaviour Audits & Consumer Behaviour Studies in India.
UNIT – IV Reference Groups & Family Influence: Selected groups’ and celebrities’ influence and family Decision Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour.
