Advertising ManagementSOLVED PAPERS AND GUESS
Product Details:Hari Singh Gour University Advertising Management SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2016
RATING OF BOOK: EXCELLENT
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If you find yourself getting fed up and frustrated with otherHari Singh Gour University book solutions now mehta solutions brings top solutions for Hari Singh Gour University. this contains previous year solved papers plus faculty important questions and answers specially for Hari Singh Gour University .questions and answers are specially design specially for Hari Singh Gour University students .
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MBA THIRD SEMESTER
BUM-E-315
Specialization Marketing Management
Title: Advertising Management
(Max. Hour- 60)
Course : BUM-E-315 Advertising Management
(Max. Hour- 15)
UNIT – I Advertising’s Role in the Marketing Process: Legal Ethical and Social Aspects of Advertising; Process of Communication- Wilbur Schramm’s Model, Two Step Flow of Communication Theory of Cognitive Dissonance and Clues for Advertising Strategists: Stimulation of Primary and Selective Damand- Objective Setting and Market Positioning.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 22-24 Aug. 2013 12 Marks
(Max. Hour- 15)
UNIT – II Dagmar Approach- Determination of Target Audience; Building of Advertising Programme-Message, Headlines, Copy, Logo, IIIustration, Appeal, Layout.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 01-03 Oct. 2013 13 Marks
(Max. Hour- 30)
UNIT – III Campaign Planning; Media Planning; Budgeting Evaluation-Rationale of Testing Opinion and Aptitude Tests, Recognition, Recall, Experimental Designs; Advertising Organisation- Selection Compensation and Appraisal of an Agency; Electronic Media Buying
UNIT – IV Advertising campaign-Advertising V/s Consumer Behaviour; Sales promotion- Role of Creative strategies; Advertising- Retail, National, Cooperative, Political International, Public Service Advertising.
