Read the case given below and answer the questions given at the end.

CASE STUDY – II

―ACME Appliances Letter‖

ACME Appliances (Customer Service Division)

1, DLF Plaza, Chandigarh – 160001

Sh. Ramesh Kumar Singh, Prop. Singh’s Cafe and Bakery,

12013, HUDA Colony – 2,

Sector 25, Chandigarh – 160021.

Dated: 1st June, 2010

Hi,

We have received your request for a refund/replacement. Although your ACME fridge is under warranty for four more months,you cannot honestly expect us to pay for the cost of a new motor and your spoiled food when the problem clearly resulted as a result of your negligence. This fridge is not designed to be operated at full capacity with the door open for any length of time, let alone over the weekend and that too during a heat wave and with a fluctuating power supply. ACME fridges are designed to endure everyday use in a typical restaurant kitchen. They are constructed with top-quality materials, are environment friendly and are BEE rated at 5 stars for efficiency and quality. Your model, with its shoulder high doors, electronic controls and “performance” compressor, is our best selling model. However, we would like to offer to pay for the cost of the technician’s visit in the spirit of good customer relations. I am sorry, but that’s the best we can do for you at this time

Sincerely

Sd/-

Ajay Sharma

Customer Relations Manager

Questions:
1. Identify the problems in this letter. (1 mark)
2. Re-write this letter in a proper manner to address the mistakes identified by you as above. (1.5 marks)