CPDCO 203 - MARKETING MANAGEMENT (Code: CPDCO 203)

CPDCO 203 - MARKETING MANAGEMENT

1.What is market segmentation? Explain the bases for market Segmentation
2.Elucidate the factors that influence pricing decisions
3.Explain Howard – Sheth model of Buyer Behaviour
4.“Consumer is The King”. Comment on the statement in the light of the modern concept of marketing
5.What are the benefit of internet advertising and email marketing?
6.What are the main two approach to pricing for new products and services?
7.Explain various stages involved in new product development
8.How is business – to – business pricing different
9.Why do we need to give training to our sales personnel?
Describe the criteria for proper evaluation of a training programme
10. Write brief notes explaining the two main views about brand Equity