FULLY SOLVED BOOK LASY 5 YEARS PAPERS SOLVED PLUS GUESS
Quantitative Techniques
Section 1 BUSINESS COMMUNICATION AND ITS SCOPE FOR MANAGEMENT
Unit 1 Introduction, Defining Communication, Nature of Communication, Classification of Communication, Objectives/Purpose of Communication, Scope of Communication
Unit 2 Importance And Functions Of Communication, Evaluation Of Communication Effectiveness.
Unit 3 Organizational Communication, Information to be Communicated in an Organisation, Importance of Communication in Management.
Section 2 MEDIA AND MODES OF COMMUNICATION
Unit 4 Conventional Modes Electronic Modes, Media of Mass Communication, Newspapers and Magazines, Notice Board, Hoardings and Bill Boards, Radio, Television, Film
Section 3 BARRIERS TO COMMUNICATION
Unit 5 Categorisation Of Barriers, Semantic Barriers, Organizational Barriers, Interpersonal Barriers (Relating to Superior-subordinate), Individual / Psycho-sociological Barriers, Cross-Cultural/ Geographic Barriers, Physical Barriers/ Channel and Media Barriers
Unit 6 Technical Aspects In Communication Barriers, Overcoming The Barriers In Communication Measures to Overcome Barriers in Communication.
Section 4 PRINCIPLES OF EFFECTIVE COMMUNICATION
Unit 7 Seven C's Of Effective Communication, Courtesy/Consideration, Clarity, Correctness, Concreteness, Credibility, Completeness and Consistency, Conciseness
Unit 8 Four S's Of Communication, Shortness, Simplicity, Strength, Sincerity.
Section 5 BUSINESS CORRESPONDENCE – LETTERS
Unit 9 Different Types Of Letters, Essentials Of A Commercial Letter, Clarity, Impact, Relevant Information, Brief, Simplicity, Timeliness, Language Unit 10 Vocabulary or Word Power, Appeal, Style, Striving for Excellence, nowing What Is A Bad Letter , stationery, Parts of a Letter, Style of Layout