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MS-6   june, 2007 MS-6 : Marketing for managers 1.   Explain the various segmentation bases used by rnarketers, with suitable illustrations. Suggest suitable segmentation basis for the following, giving reasons : (i) Light Commercial Vehicles (LCV) (ii) Contact lenses 2. (a) How does the Product Life Cycle (PLC) influence the ma
MS-6   june, 2008 MS-6 : Marketing for managers 1. (a) Distinguish Product Marketing and Services Marketing, giving suitable examples (b) A company desires to enter the packaged fruit juice market. Discuss the Market Research process to be followed to study the consumer attitude towards the packaged fruit juices. 2. (a) Discuss the stages
MS-6   june, 2009 MS-6 : Marketing for managers   1.What is Social Marketing ? Explain Social Marketing in terms of its objectives and the applicability of the 4Ps, giving suitable examples. 2.(a) What is Marketing Research ? Discuss its relevance in the field of Marketing. (b) Briefly explain the various steps in marketing research
MS-6   june, 2010 MS-6 : Marketing for managers 1. a) With the help of suitable examples explain the implications of characteristics of services and how the marketing strategy can be focused to overcome these constraints ? (b) What do you understand by the term 'Market Segmentation' ? How would you segment the market for toothpastes ? 2.(
MS-6   june, 2011 MS-6 : Marketing for managers 1. (a) Explain the concept of Marketing and discuss its importance in modern organisations in accomplishing their objectives. (b) In spite of secondary data being available in abundance, what makes a manager rely on the collection of primary data for marketing decisions ? Elaborate with suit
MS-6   Dec, 2007 MS-6 : Marketing for managers 1. What is consumer behaviour ? Explain briefly the various factors influencing consumer behaviour taking example of any consumer durable of your choice. 2. (a) Distinguish between Market Segmentation and Product Differentiation.      b) Describe the bases that you will 'u
MS-6   Dec, 2008 MS-6 : Marketing for managers 1.(a) Discuss the reasons for growth of the service sector, giving suitable examples. (b) Explain the concept of Product LiIe Cycle (PLC). Taking example of any consumer product, discuss how the marketing mix strategy would vary during different stages of the PLC. 2. (a) What are the benefits
MS-6   Dec, 2009 MS-6 : Marketing for managers   1.(a) Explain the term Marketing and distinguish it from "Selling". (b) Identify the elements of Marketing Mix for Services. Explain the same taking the example of a service industry of your choice. 2.(a) Explain briefly the considerations involved in designing a marketing organisation
MS-6   Dec, 2010 MS-6 : Marketing for managers   1. (a) What do you understand by the term 'marketing mix' ? How would the marketing mix strategies vary during different stages of the product life cycle? (b) Explain the three additional marketing mix elements required in marketing of services, giving suitable examples. 2. (a) From a
MS-6   Dec, 2011 MS-6 : Marketing for managers 1. (a) The essence of Marketing is a "Transaction". Discuss the above statement and give reasons in support of your answers with suitable illustrations. ,(b) Explain the term 'Marketing Strategies'. Outline the possible marketing strategies that may be used at the growth and decline stages of
MS-5   june-2007 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS   1. (a) Define Information Technology . Describe various types of information systems. Give example of each type of information system in order to differentiate between them. (b) What is an Operating System ? Describe various activities performed by a typical operating sys
MS-5   june-2008 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1,(a) Explain the Management Systems concept with the help of an exarnple. what are the major distinctions between a production organisation and a service organisation ? (b) Product A consists of three B type sub-assemblies and one C type sub-assembly. The sub-assembly B consist
MS-5   june-2009 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1. (a) Define a 'system'. Use this concept in explaining a production system. Briefly indicate the relationship of production systems to operations management. (b) Discuss how life cycle approach to product and systems can help decision making. Use examples. 2. (a) Why is there
MS-5   june-2010 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1. a) Why does the "proper" operations strategy keep changing for companies that are world-class competitors ? (b) Some suggest that customer expectation is the key to service success. Give an example from your own experience to support or refute this assertion. 2.(a) "You don't
MS-5   june-2011 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1. (a) How is value added to any entity using operations function ? Explain the conceptual model of a 'Operations System'. (b) Discuss life cycle approach in Operations Management. Use examples to elaborate. 2. (a) What is Product Design ? How does it influence the Process Desig
MS-5   Dec, 2007 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS l. (a) Explain how the system concept can be used in explaining the terms waste and waste management. (b) A company is considering adding a new feature that will increase unit sales by !2 percent and product cost by 10 percent. Profit is expected to increase by 16 percent of the
MS-5   Dec, 2008 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS l. (a) Give two examples (with supporting details) for each of a service and manufacturing firm, of the impact of technology in service and product design. (b) Data for a breal+even analysis revealed that total cost at volumes of 600 and 800 units were Rs. 8,00,000 and Rs. 9,60,
MS-5   Dec, 2009 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1(a) Explain with the help of a suitable diagram the framework of organising and control in a production system. (b) On the basis of material flow classify production systems and give examples for each type. 2(a) List down different phases of value engineering approach as used f
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MS-5   Dec, 2011 MS-5 : MANAGEMENT OF MACHINES AND MATERIALS 1. (a) Discuss conceptual model of an operations   system. Explain some of the performance objectives in operations management. (b) Explain the frame work of organising and   control in a production system. 2. (a) What are different types of process forms&nbs
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