Ms-91 : Advanced Strategic Management
SECTION – A
1(a) Discuss the nature and scope of Corporate Management. Is corporate management the same as corporate planning ?
(b) "Corporate strategy may exist at three levels." Explain. What are the distinctive characteristics of the three levels of strategy on the standpoint of various dimensions ?
Illustrate it with the help of a chart.
2(a) Why is the need for Corporate Governance felt ? Give a brief historical account of corporate governance in
(b) l5iscuss the functions and role of CEO in a company. What characteristics the Board of Directors of a company should possess in order to be really effective ?
3(a) What kind of strategic thrusts/actions are required during the different phases of Product Life Cycle ? Explain with the help of a chart.
(b) What basic approaches are available to a company to enter and complete in global markets ? Explain.
4(a) How can R and D be helpful in creating competitive advantage for a firm ? What are the pre-requisites for developing an effective R and D strategy ? Explain.
(b) Examine the relationship between innovation and strategic management. What characteristics the innovative organisations usually exhibit ? Discuss briefly.
5. (a) How are Business Ethics important for a firm ?Examine the relationship of business ethics with Corporate Social Responsibility (CSR). What consequences a firm may have to face in the short and long terms if it ignores business ethics ?
(b) Discuss the relevance of strategic philanthropy for business organizations. Illustrate your answer with examples from
SECTION – B
6. Select (and name) any one industry of your choice and then define/analyse its environment in terms of SWOT analysis, taking into accounts the major factors and influences currently operating in that industry.
7. After reading and analysing the following Case carefully, answer the questions given at the end.
Graniterock's "Short Pay" Policy: An Innovate Way to Promote Strategy Execution
In 1987, the owners of Graniterock, a 100-plus-year-old supplier of crushed gravel, sand, concrete, and asphalt in
(a) What are the goals of an Innovative Organisation ? How these goals are accomplished by such Innovative
(b) Organisations like Graniterock. How Goals are turned into results by.such Innovative Organisations ?