Cbseignou.com

Mehta Solutions provides Mba assignments , mba books ,blis , projects

Ms-68 December, 2009 Management Of Marketing

December, 2009

Ms-68 : Management Of Marketing

 

SECTION – A

1. (a) What are the stages involved in Promotional Planning and Strategy ? Explain the same by taking an example of a product of your choice.

Continue reading
  1725 Hits
  0 Comments
1725 Hits
0 Comments

Ms-68 June, 2010 Management of Marketing Communication and Advertising

June, 2010

Ms-68 : Management of Marketing Communication and Advertising

 

SECTION – A

1(a) Explain the concepts of frequency reach, effective reach frequency and continuity.

Continue reading
  2950 Hits
  0 Comments
2950 Hits
0 Comments

MS-68 June, 2011 Management of Marketing Communication and Advertising

June, 2011

MS-68 : Management of Marketing Communication and Advertising

 

SECTION – A

1.  (a) Different people buy same products / Brands for different motives. Discuss the above statement and identify the possible buying motives of a young professional for club membership.

Continue reading
  1842 Hits
  0 Comments
1842 Hits
0 Comments

Ms-68 December, 2011 Management of Marketing Communication and Advertising

December, 2011

Ms-68 : Management  of Marketing Communication and Advertising

 

SECTION - A

1.(a) Discuss the concept of Integrated Marketing Communication as a tool for market development strategies.

Continue reading
  1577 Hits
  0 Comments
1577 Hits
0 Comments

Ms-68 December, 2012 Management of Marketing Communication and Advertising

December, 2012

Ms-68 : Management of Marketing Communication and Advertising

SECTION – A

1.  (a)  Explain the various sources of misunderstanding that may thwart the process of marketing communication, giving suitable examples.

(b)  In what ways the advertisers make use of consumer learning concepts ?

Continue reading
  1676 Hits
  0 Comments
1676 Hits
0 Comments

Ms-68 June, 2013Management of Marketing Communication and Advertising

June, 2013

MS-68: Management of Marketing Communication and Advertising

SECTION – A

1. (a) Explain some of the important learning theory concepts of relevance to advertisers.

(b) Discuss the Ethical Issues in Advertising giving suitable examples.

Continue reading
  2608 Hits
  0 Comments
2608 Hits
0 Comments
You are here: Home Ignou Ms-68 question Bank