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Ms-63 December, 2009 Product Management

December, 2009

Ms-63 : Product Management

 

SECTION – A

1. Distinguish between the following giving suitable examples :

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Ms-63 June, 2010Product Management

June, 2010

Ms-63 : Product Management

SECTION – A

1. (a) Explain the terms 'convenience products' and 'speciality products' giving suitable examples. Briefly compare a producer's marketing - mix for a convenience product with those for a speciality product.

(b) Explain the BCG Matrix and discuss its strategic implications.

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Ms- 63 June, 2011 Product Management

June, 2011

Ms- 63 : Product Management

SECTION – A

1.  (a)   Briefly explain the concept of Product. Life Cycle (PLC). Do all products go through the classical belt shaped PLC ? Discuss giving suitable examples.

(b) What, in your view, is the PLC stage in respect of the following products in Indian market ? Based on your answer, suggest appropriate promotion and distribution strategies for them:

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Ms-63 December, 2011 Product Management

December, 2011

Ms-63  :  Product Management

SECTION  -  A

1.  (a)  Explain the term 'product line', giving suitable examples. Discuss the factors that make companies pursue product line extensions.

(b)  Taking a fast moving consumer good of your choice, discuss the distribution and promotion strategies that you would suggest for the different stages of its product life cycle.

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Ms-63 December 2012 Product Management

December 2012

Ms-63 : Product Management

SECTION-A

1.  (a)  Discuss the various pricing methods available to marketers to price the products giving suitable examples.

(b)  What Pricing strategy would you recommend to introduce a range of fruit juices in the market for a firm having twin objectives of creating mass awareness and sales ? Discuss.

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Ms-63 June, 2013 Product Management

June, 2013

Ms-63 : Product Management

SECTION-A

1. Distinguish between the following giving suitable examples :

(a) Convenience and shopping products

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