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December, 2009
Ms-63 : Product Management
SECTION – A
1. Distinguish between the following giving suitable examples :
June, 2010
Ms-63 : Product Management
SECTION – A
1. (a) Explain the terms 'convenience products' and 'speciality products' giving suitable examples. Briefly compare a producer's marketing - mix for a convenience product with those for a speciality product.
(b) Explain the BCG Matrix and discuss its strategic implications.
June, 2011
Ms- 63 : Product Management
SECTION – A
1. (a) Briefly explain the concept of Product. Life Cycle (PLC). Do all products go through the classical belt shaped PLC ? Discuss giving suitable examples.
(b) What, in your view, is the PLC stage in respect of the following products in Indian market ? Based on your answer, suggest appropriate promotion and distribution strategies for them:
December, 2011
Ms-63 : Product Management
SECTION - A
1. (a) Explain the term 'product line', giving suitable examples. Discuss the factors that make companies pursue product line extensions.
(b) Taking a fast moving consumer good of your choice, discuss the distribution and promotion strategies that you would suggest for the different stages of its product life cycle.
December 2012
Ms-63 : Product Management
SECTION-A
1. (a) Discuss the various pricing methods available to marketers to price the products giving suitable examples.
(b) What Pricing strategy would you recommend to introduce a range of fruit juices in the market for a firm having twin objectives of creating mass awareness and sales ? Discuss.
June, 2013
Ms-63 : Product Management
SECTION-A
1. Distinguish between the following giving suitable examples :
(a) Convenience and shopping products
