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December, 2009

Ms-423 : Marketing Of Financial Services

1. What are the different marketing orientations ? Explain the applicability of each of these for marketing of financial services.

2. Explain the Freuidian Model and the Veblenian, behavioural models and discuss their marketing applications.

3. What is branding ? Explain the role and importance of branding in bank marketing.

June, 2010

Ms-423 : Marketing of Financial Services

1. Discuss the characteristics of services. What are the implications that they create for marketers of financial services ? Discuss.

2. Explain the Marshallian and the Pavlovian, behavioural models and discuss the marketing applications of these models.

3. What is the concept of Product Life Cycle ? Discuss the application of this concept to marketing of banking products.

June, 2011

Ms-423 : Marketing of Financial Services

1.  Explain the difference between products and services ? How do these differences impact the marketing process for financial services ?

2.  Describe the Pavlovian Learning Model and explain the marketing application of this model.

3.  Describe the various services and products that are offered by banks. Distinguish between Bank Guarantee and Letter of Credit.

December, 2011

Ms-423 : Marketing of Financial Services

1. Describe the essential characteristics of financial services and explain how the differences between products and services affect the financial services ?

2.  Define customer value and customer satisfaction ? Discuss the service triangle model as suggested by Karl Albrecht in detail.

3. What are the services provided by merchant bankers ? Discuss the role played and activities undertaken by issue managers in providing these services.

December, 2012

Ms-423: Marketing of Financial Services

1. Discuss the characteristics of 'Services'. Explain the various marketing orientations and discuss which marketing orientation is appropriate for marketing of Financial Services.

2. What are needs and motives? Explain the influence of an individual's needs and motives on individual perception.

3. What is Product Life Cycle? Explain the application of product life cycle concept to marketing of bank products.

June, 2013

Ms-423: Marketing Of Financial Services

1. Discuss the various financial services markets in India and comment on some of the recent developments in these markets.

2. What is individual perception ? Discuss its influence on learning and habit development with reference to consumer behaviour.

3. Explain the banking products and services and discuss the concept of product mix with reference to Banks.