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June, 2013
MC0-06 : Marketing Management
1. What is marketing information system ? Explain the major components of marketing information system.
2. (a) State the requirements of an effective market segmentation.
(b) "Marketers use a number of alternative bases for positioning their products". Explain these bases briefly.
December, 2012
MC0-04 : Business Environment
1. "Economic conditions, economic policies and systems are important external factors that constitute the economic environment of a business." Explain this statement and give Indian illustrations to show interaction between economic and non-economic environment.
2. Discuss the institutional framework that has been evolved for the promotion and growth of small sector in India. What are the major constraints that are still being faced by the small scale sector?
3. (a) Explain any two of the following :
June, 2013
MCO-04 : Business Environment
1. Explain briefly the critical elements of socio-cultural environment of business and their
impact on business decision making.
2. Explain the salient features of companies (Amendment) Bill, 2003.
