TUTOR MARKED ASSIGNMENT
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO – 02/TMA/2017-18
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions.
1. Distinguish between the following:
1. Adaption and Standardization in international advertising
2. Product and Services
2. Write short notes on the following:
1. International Product Life Cycle
2. Guidelines for a good international marketing research report
3. You are the Marketing Manager in a domestic pharmaceutical company. Write a note to the CEO of your company explaining the need for the company to enter international markets.
4. You are the Marketing Manager in a computer hardware company, which manufactures laptops. The company decided to enter international markets. It is proposed to produce the laptops in the foreign country and sell them there. But the company is not interested in establishing own manufacturing facilities in the foreign country. Suggest the company any two types of foreign market entry modes suitable in this regard and explain their relative advantages and disadvantages.
5. Distinguish between direct and indirect channels of distribution in international marketing. Would you suggest direct channels or indirect channels for international marketing of cosmetics? Give your reasons for your suggestion.