TUTOR MARKED ASSIGNMENT
Course Code : IBO – 02
Course Title : International Marketing Management
Assignment Code : IBO – 02/TMA/2019-20
Coverage : All Blocks
Maximum Marks: 100
Attempt all the questions
1) A) Distinguish between the following:
i) Multinational Marketing and Global Marketing
ii) International Marketing Information System and International Marketing Research
B) Write short notes on the following:
i) Impact of developments in Information Technology on International Marketing
ii) Standardization of International Advertising
2) Explain the steps involved in the international market process.
3) An Indian auto-ancillary company decided to enter into international markets with full-pledged
investment in production and marketing. Discuss various modes of entry available for the
company, and critically evaluate in which situation each of them is suitable.
4) Explain the various stages in the international product life cycle. Discuss life cycle stretching
strategies.
5) Compare and contrast the different approaches to budgeting for international advertising..