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MS-63 SOLVED ASSIGNMENT 2019 (Code: ms-63-2019)

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MS-63 SOLVED ASSIGNMENT 2019
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MS-63 SOLVED ASSIGNMENT 2019 MS-63 SOLVED ASSIGNMENT 2019 MS-63 SOLVED ASSIGNMENT 2019
MS-63 SOLVED ASSIGNMENT HELP 2019
 
Product Details:          MS-63 SOLVED ASSIGNMENT HELP
 
Product Name:            Product Management
 
Format:                         PDF OR WORD FILE by email attachment same day
 
Pub. Date:                     NEW EDITION Current assignment
 
Edition Description:   2019
 
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ASSIGNMENT

Course Code    :  MS - 63

Course Title    :  Product Management

Assignment Code  :  MS-63 /TMA/SEM - I/2019

Coverage    :  All Blocks

Note: Attempt all the  questions and submit this assignment on or before  30

Th April, 2019 to  the coordinator of your study centre.

1.  Distinguish between convenience, shopping and speciality goods giving suitable examples.

2.  Taking the example of ready to eat snacks, explain how you can generate new product ideas using:

(a)  Attribute analysis

(b)  Focus groups

3.  Discuss  the  various  functions  performed  by  packaging  in  marketing  of  consumer  goods giving suitable examples.

4.  Taking the example of any product of your choice, explain how a company’s marketing mix strategies may vary depending on different stages of its product life cycle.

5.  What do you understand by the term ‘product positioning’? Explain  the alternative basis of positioning that you can apply for cooking oil.

6.  What are the objectives of test marketing? How would you go about test marketing a new breakfast cereal?

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