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ASSIGNMENT
Course Code : MS-611 Course Title : Rural Marketing Assignment Code : MS-611/TMA/SEM-II/2019 Coverage : All Blocks Note : Attempt all the questions and submit this assignment to the coordinator of your study center on or before 31st October, 2019. 1. Identify elements of rural environment that affect the marketing decisions for the rural markets. Give examples of each environmental factor and their likely impact on the marketing mix of a product. 2. Explain the buyer behavior process in the context of rural markets with respect to purchase of a tractor. 3. What is promotional pricing? With the help of suitable examples explain the different promotional pricing methods adopted in rural markets. 4. Discuss the specific packaging adaptations that are required to be made when consumer products are specifically targeted at the rural markets. 5. Differentiate between urban and rural market research. Suggest some possible areas where rural marketing research would find increasing application in India. 6. Having identified the rural market potential, your company is planning to promote its economy range of hair care products such as shampoo, hair color, hair oil etc. in rural markets. What media mix would you suggest to the company and why?
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