MARKETING MANAGEMENT-I SOLVED PAPERS AND GUESS
Product Details: MARKETING MANAGEMENT-I SOLVED PAPERS AND GUESS
Format: BOOK
Pub. Date: NEW EDITION APPLICABLE FOR Current EXAM
Publisher: MEHTA SOLUTIONS
Edition Description: 2016-17
RATING OF BOOK: EXCELLENT
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FROM THE PUBLISHER
If you find yourself getting fed up and frustrated with other ignou book solutions now mehta solutions brings top solutions for Biju Patnaik University
. this MARKETING MANAGEMENT-I contains previous year solved papers plus faculty important questions and answers specially for PERIYAR UNIVERSITY .questions and answers are specially design specially for PERIYAR UNIVERSITY students .
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IMN402:MARKETING MANAGEMENT-I
Module-I Definition & Functions of Marketing:
Scope of Marketing, Core concepts of Marketing such as Need, Want, Demand, Customer Value, Exchange, Customer Satisfaction, Customer Delight, Customer Loyalty – Marketing v/s Market, Selling versus Marketing, Marketing Myopia. 80: 20 Principle- Introduction to the Concept of Marketing Mix, Bottom of the pyramid concept
Module-IIConcept of Marketing Environment:
Macro and Micro environmental; analysis, Need for analyzing the Marketing Environment. .
STP concept - Segmentation: Definition, Need for segmentation, Benefits of segmentation to marketers, Bases for market segmentation of consumer goods & industrial goods, Criteria for effective segmentation - Target Market: Concept of target market and criteria for selection of target market - Positioning: Concept of differentiation & positioning, Introduction to the concepts of Value Proposition & USP.
Module-IIIUnderstanding Consumer Behaviour:
Buying motives, factors influencing buying behavior, meaning & importance of consumer behavior, Comparison between Organizational Buying behavior and consumer buying behavior, Buying roles, stages in consumer buying decision process- Perception , learning and personality affecting consumer behavior.
Module-IV Contemporary Topics:
Viral Marketing, Guerrilla Marketing, Societal and social Marketing, Relationship Marketing, Green Marketing , Digital Marketing, Network Marketing ( Concepts only)