Read the case given below and answer the questions given at the end.

CASE STUDY -2
SIX HEADS ARE BETTER THAN ONE

Mr. Vijayant is a CEO of a small startup sports magazine. He had with him a handful of young, exuberant and talented
professionals, who are gifted but inexperienced. Mr. Vijayant has always been a disciplined and dedicated person and a ‗doer‘. His first issue is greeted with much acclaim by the readers. However, he soon finds himself shorn of new ideas and the subsequent magazine sales dwindle. He tries to find solutions to the problem but to no avail. One day, he is watching a talk show in a television programme where the host talks about the benefits of group discussion. The next day he duly brings together five of his best employees in the conference room and indulges in a two hour session of brainstorming to find the solutions to the magazines problems.

The meeting is a success. The ideas initially border on the absurd and even downright hilarious, but later on, as the session progresses, they manage to come up with some novel ideas. The subsequent issues are full of life and are well appreciated by the readers

Questions:
1. If you were in the CEO‘s position, would you take a similar step or would you be using a different method?
2. What are the benefits of brainstorming? Evaluate your answer