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S M Foods Ltd, Mohali (Code: c114)

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S M Foods Ltd, Mohali
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Read the case given below and answer the questions given at the end.

CASE STUDY-II


S M Foods Ltd, Mohali


S M Foods Ltd is planning to set up a plant for producing 'Just Heat and Eat' Indian Cuisine with no preservatives. The product will be in the ready-to-eat form and can be consumed straight out of the pack. The packaging technology shall retain freshness and authentic taste for over a year without refrigeration. The Company is already in the business of manufacturing spices and cooking oil.The company believes that there is a trend of married men doing some shopping and cooking for their households. They wish to undertake a study to determine the extent to which this trend exists. Such information will help them determine if they should direct more of their advertising towards married men. Part of the study will attempt to measure men's attitudes towards cooking. Men will be asked the extent to which they agree or disagree with the following three statements: i) Cooking is solely a woman's responsibility; ii) I find cooking to be an enjoyable activity; iii) I get a great deal of satisfaction out of preparing a meal. Men will be asked if they strongly agree with, agree with, slightly agree with, slightly disagree with, disagree with, or strongly disagree with each statement- assuming that a large number of men will be interviewed in big cities telephonically


Questions:
(i) What type of study is this?
(ii) What sample design should be used by the Company?
(iii) Design a suitable questionnaire.

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