Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-I (Financial Decision Making)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- What are finance funcitons? Explain.
- Discuss the different types of investment decision.
- Define leverage. Discuss its types.
- Define Capital Structure. Discuss its components.
- Define Dividend. Discuss the different forms of dividend.
- Explain Walter’s dividend relevance theory.
- What is Share? Discuss different types of share.
- Discuss merits and demerits of debenture.
- Define short term financing. Discuss trade credit as a spontaneous source of financing.
- Define the concept of bank financing. Discuss the different forms of bank finance.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-I (Working Capital Management)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- What do you mean by prime lending rate? How is it determined?
- What is the differfence between gross working capital and net working capital? Describe the factors affecting determination of working capital.
- What is working capital? Explain the components of working capital.
- Discuss the internal and external factors affecting flow of cash.
- Describe different aspects of working capital management.
- Delineate the important components of receivable management system.
- What is meant by 'Liquidity'? What factors affect liquidity? Explain the effects of liquidity.
- Discuss the effects of inflation on working capital.
- How does a bank provide credit to business units? Explain.
- Why do firms hold inventory? Describe the components of an inventory system.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-II (Working Capital Management)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- What is working capital? Discuss its importance.
- Discuss in brief the different areas of working capital managements.
- Discuss criterion for estimation working capital of any business firm.
- Discuss the factors affecting working capital policy.
- What is the role and need of liquidity in business? Discuss and explain the functions of cash management.
- Discuss the merits and demerits of ‘too-liberal’ and ‘too-strict’ credit sales policy.
- What are the main objectives of inventory management? How can a financial manager achieve these objectives?
- Discuss long term sources of working capital.
- What is a commercial paper? Discuss its advantages and disadvantages.
- What is bank financing? Discuss the different forms of bank financing.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-II (Capital Investment and Financing)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Examine the main principles of financial decisions.
- Examine the factors influenceing financial engineering.
- Write an essay on the development of banking sector in India.
- Write an essay on Corporate governance and investor service.
- Discuss the process of estimating cash flow for Capital budgeting.
- What is dividend? What points should a company consider while determining dividend policy? Explain.
- What is Control? What are its objectives? Throw light on the characteristics of a good control system.
- What is lease finance? Under what circumstances it is cheaper than other sources of finance?
- Define Company and describe its sources of finance.
- Throw light on the importance of Capital market. What are its components? Explain.
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-III (Management Control System)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- What do you understand by management control system? What are tis basic elements? Why management control system is important for an organisation?
- Expalin the factors that affect design of management control system.
- What do you mean by responsibility center? What are its nature and purpose?
- Discuss different types of budgets in details.
- Discuss in details various types of audits.
- Describe various methods of project planning and scheduling.
- What are the advantages of participative management? How the resistance to the participative management process be tackled?
- Expalin different methods of transfer pricing.
- Discuss break even analysis in detail.
- Describe various techniques used in management control of operations.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-III (Management Control System)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- Describe the features of a successful investment policy.
- Discuss different aspects of corporate level strategy.
- What do you mean by profit sharing system? Throw light on its objectives and mechanism.
- For what reasons delegation of authority and assignment of responsibility are essential? Explain.
- State the difference between Capital budgeting and revenue budgeting. What factors should be taken into consideration in connection with Capital budgeting?
- Explain the framework of performance managemetn system.
- What is investment centre? Describe its objectives.
- Describe the nature, scope and objectives of management control system.
- What is flexible budgeting? What are its limitations? Explain.
- What is budgeting? Drow distinction between programme budgeting and performance budgeting.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-IV (Security Analysis and Portfolio Management)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- What is investment? How it differes from speculation?
- What is preference share? Throw light on different kinds of preference share.
- Define secondary market and throw light on its relationship with primary market.
- Explain various elements of settlement cycle carry forward system.
- Discuss market inefficiencies of efficient market theory.
- Explain various demensions of financial analysis.
- Differential traditional portfolio analysis from modern portfolio analysis.
- Discuss the significance of Beta in protfolio.
- What do you understand by Capital Market Theory? Explain its assumptions.
- Discuss the arbitrage pricing theory.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-IV (Security Analysis and Portfolio Management)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- Discuss any one model of portfolio selection.
- Examine critically the concept of mutual fund. How far mutual funds have been successful in India?
- Wrtie an essay on the origin and growth of Stock Exchange market in India.
- What do you mean by market efficiency? What are its different forms?
- Exmaine the valuation methodologies generally used by investors of preference and equity shares.
- Discuss various elements of investment environment.
- What is meant by security? What are its different types? How security analysis is conducted?
- What are the various concepts of portfolio return? Describe methods of calculating portfolio return.
- Explain investmetn-decision process.
- Discuss ‘DOW’ theory. What are its main features?
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-V (International Financial Management)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Discuss the importance of International Financial Management.
- Critically examine the role of World Bank in providing finance to multinational corporation.
- Discuss the factors affecting exchange rate.
- What is foreign exchange market? Discuss the participants of exchange market.
- What is exchange rate? How is it determined?
- Write an essay on currency options in India.
- Discuss the different aspects of swap management.
- What is the concept of FDI? Discuss the strategy for FDI.
- Discuss financial and non-financial factors in capital budgeting.
- Discuss the different aspects of cash management.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-V (International Financial Management)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- What do you mean by international financial management? Describe its salient features.
- Critically examine the comparative cost theory of international trade.
- Discuss the impact of foreign exchange reserve and balance of payments on exchange-rate.
- What is meant by multinational-corporation? Discuss its merits and demerits for a country like India.
- Explain institutional arrangement of export and import finance in India.
- Write an essay on the Debt-Crisis of Developing Countires.
- What is 'Letter of Credit'? What is its importance in Financing Export Trade of a Country? Explain.
- Throw light on the trends in India’s balance of payments in recent years.
- Discuss the sources of institutional finance for growth of international trade.
- Write notes on any two of the following:
(a) |
International Exchange Market |
|
(b) |
Foreign Direct Investment |
|
(c) |
Fixed and floating exchange-rate |
|
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-VI (Management of Financial Services)
NEW
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Distinguish between capital market and money market.
- Explain meaning and concept of derivatives. Discuss trading framework of derivative market.
- Define SEBI. Discuss its functions.
- Describe in brief the financial services of financial institutions.
- Define Marchant Bankers. Discuss the functions of Marchant Bankers.
- Discuss the roel of Housing Development and Finance Corporation.
- What is factoring? Discuss the types of factoring.
- Describe in brief the methods of Venture Capital Financing.
- What is stock exchange? Discuss the organisation and functions of stock exchange.
- Discuss the role of international monetary fund.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Financial Management (PGDFM)
Paper-VI (Management of Financial Services)
OLD
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Discuss the impact of information revolution on financial services.
- Discuss the role and need of regulations in a free market economy.
- Throw light on the role of regulations in a free market economy.
- Write an essay on rapid growth of Mutual Fund in India.
- What are Financial Services? Describe various types of financial services.
- Discuss the various strategies of managing risk.
- Describe various steps in the process of portfolio management.
- What are the functions of Stock Exchnage Market? Explain.
- Define capital market and describe its participants.
- What is insurance? Describe its objectives and functions.
EXAMINATION PROGRAMME-2017 (Revised)
Post Graduate Diploma in Financial Management.
Date |
|
Paper |
|
Time |
|
Examination Centre |
25/4/2017 |
|
PGDFM Paper -I |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
27/4/2017 |
|
PGDFM Paper –II |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
29/4/2017 |
|
PGDFM Paper –III |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
01/5/2017 |
|
PGDFM Paper –IV |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
03/5/2017 |
|
PGDFM Paper –V |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
05/5/2017 |
|
PGDFM Paper -VI |
|
3.30 to 6.30 pm |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Fundamentals of Marketing Management)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Define Marketing Management ? What are the importance of Marketing Management.
- Describe the functions of a Marketing Manager.
- Write an essay on the evolution of Marketing System.
- Discuss the role of Corporate Sector in Marketing.
- Define Branding. What are its advantages ?
- Describe the role of discount, Rebate etc. in price determination.
- Define retailer. Explain the different types of retailers.
- What is marketing planning ? Explain the concept of market opportunity.
- What do you mean by advertising decision and what are the different methods of advertising.
- Write notes on any Two of the following :–
(a) Marketing Product and market choices
(b) Marketing Strategies
(c) Product Mix
EXAMINATION PROGRAMME-2017
Post Graduate Diploma Courses
PGDMM
Date |
|
Paper |
|
Time |
|
Examination Centre |
01/3/2017 |
|
PGDMM, Paper-I |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
02/3/2017 |
|
PGDMM, Paper-II |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
04/3/2017 |
|
PGDMM, Paper-III |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
06/3/2017 |
|
PGDMM, Paper-IV |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
08/3/2017 |
|
PGDMM, Paper-V |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
10/3/2017 |
|
PGDMM, Paper-VI |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
|
|
|
|
|
|
|
|
(c) Lifestyle Marketing |
|
(b) Cognitive dissonance |
|
(a) Self-Concept |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-I (Consumer Behaviour)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Explain the importance of consumer behaviour in marketing programmes.
- How does an urban consumer differ from rural consumer in similar buying needs? Explain.
- Discuss Trait theory of personality in the context of consumer behavior.
- What is meant by subliminal perception? Explain the techniques of subliminal perception.
- What is consumer attitude? Explain the inter-relationship among consumer attitude, beliefs and purchase intentions.
- What do you understand by the term ‘Memory’? Explain its structure and functions.
- What is the concept of learning? Describe the operant conditioning theory of learning.
- Describe various models for study of Consumer behaviour.
- What do you mean by buying decision? How does personality of consumer affect buying decision?
- Write notes on any Two of the following :
EXAMINATION PROGRAMME-2017
Post Graduate Diploma Courses
PGDMM
Date |
|
Paper |
|
Time |
|
Examination Centre |
01/3/2017 |
|
PGDMM, Paper-I |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
02/3/2017 |
|
PGDMM, Paper-II |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
04/3/2017 |
|
PGDMM, Paper-III |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
06/3/2017 |
|
PGDMM, Paper-IV |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
08/3/2017 |
|
PGDMM, Paper-V |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
10/3/2017 |
|
PGDMM, Paper-VI |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Consumer Behaviour)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry equal marks.
- What do you mean by Consumer Behaviour ? Explain the importance of consumer behaviour in marketing programme.
- What is Market Segmentation ? Explain the process of Segmentation.
- What is meant by ‘Perception’ ? What factors influence perception ? Explain.
- What do you understand by the term ‘Personality’ ? Explain the various determinants of personality.
- How family life-cycle affects the Consumer Behaviour ?
- What are the psychological factors affecting consumer buying behaviour ?
- Explain the characteristic of Opinion Leadership.
- Throw light upon Economic model of consumer behaviour.
- What is Consumerism and discuss the changing role of women in assessing consumerism.
- Discuss the main provision of Consumer Protection Act, 1986.
EXAMINATION PROGRAMME-2017
Post Graduate Diploma Courses
PGDMM
Date |
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Paper |
|
Time |
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Examination Centre |
01/3/2017 |
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PGDMM, Paper-I |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
02/3/2017 |
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PGDMM, Paper-II |
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8 to11 A.M |
|
Nalanda Open University, Patna |
04/3/2017 |
|
PGDMM, Paper-III |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
06/3/2017 |
|
PGDMM, Paper-IV |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
08/3/2017 |
|
PGDMM, Paper-V |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
10/3/2017 |
|
PGDMM, Paper-VI |
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8 to11 A.M |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-II (Sales and Distribution Management)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Describe the qualities of a good sales personnel.
- What is meant by 'selection'? Discuss the various tools of selection of salesman.
- What are the objectives of communication? Explain written and verbal communication. What are the differences between the two?
- Discuss the importance of training for sales personnel and explain training process in detail.
- What is compensation? Discuss types of direct and indirect compensation.
- Explain different types of sales quota. How quotas are fixed?
- “Sales exhibition has become a focal poit in modern retailing.” Discuss.
- What is job analysis? Throw light on the importance of job analysis for better management of sales force.
- What are the components of strategy formulation in sales Management? Explain.
- Write notes on any Two of the following :–
(a) |
Sales Management Audit |
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(b) |
B.D.I |
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(c) |
Compensation Package |
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EXAMINATION PROGRAMME-2017 |
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PGDMM |
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Date |
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Paper |
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Time |
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Examination Centre |
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01/3/2017 |
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PGDMM, Paper-I |
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8 to11 A.M |
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Nalanda Open University, Patna |
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02/3/2017 |
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PGDMM, Paper-II |
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8 to11 A.M |
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Nalanda Open University, Patna |
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04/3/2017 |
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PGDMM, Paper-III |
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8 to11 A.M |
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Nalanda Open University, Patna |
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06/3/2017 |
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PGDMM, Paper-IV |
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8 to11 A.M |
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Nalanda Open University, Patna |
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08/3/2017 |
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PGDMM, Paper-V |
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8 to11 A.M |
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Nalanda Open University, Patna |
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10/3/2017 |
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PGDMM, Paper-VI |
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8 to11 A.M |
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Nalanda Open University, Patna |
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Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Marketing Cimmunication and Advertising)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- What is advertising? Highlight its importance.
- What are the different types of corporate advertising?
- What are the different types of sales promotion?
- Compare comparative advertising in Australia and Argentina.
- Discuss the role of creativity in marketing communication.
- How will you allocate your advertising budget?
- What are the departments of advertising agency?
- Describe the process of DAGMAR.
- Highlight the importance and relevance of marketing information systems.
- Write notes on any two of the following :–
(a) Logical appeals
(b) Media planning
(c) Event marketing
EXAMINATION PROGRAMME-2017
Post Graduate Diploma Courses
PGDMM
Date |
|
Paper |
|
Time |
|
Examination Centre |
01/3/2017 |
|
PGDMM, Paper-I |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
02/3/2017 |
|
PGDMM, Paper-II |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
04/3/2017 |
|
PGDMM, Paper-III |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
06/3/2017 |
|
PGDMM, Paper-IV |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
08/3/2017 |
|
PGDMM, Paper-V |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
10/3/2017 |
|
PGDMM, Paper-VI |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-III (Product Management)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Explain the concept of Brand Equity and examine various methods of brand valuation.
- Explain product obsolescence. What are its causes?
- Describe sales forecasting. How can it be used for economic analysis of a new product?
- Explain the term 'product-line' and 'product-mix'. What factors affect product-line decision?
- What do you mean by product-mix? What factors influence change in product-mix?
- Explain the concept of product portfolio analysis and throw light on its importance in decision-making.
- What are the main objectives of price determination? Describe the methods of pricing.
- What is product planning? Throw light on the traditional view point about product planning.
- What is product life-cycle? Explain what measures can be taken for extending the life-cycle of a product.
- Write notes on any two of the following :–
(a) Advertising strategy
(b) Shopping and speciality
(c) Test marketing
EXAMINATION PROGRAMME-2017
Post Graduate Diploma Courses
PGDMM
Date |
|
Paper |
|
Time |
|
Examination Centre |
01/3/2017 |
|
PGDMM, Paper-I |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
02/3/2017 |
|
PGDMM, Paper-II |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
04/3/2017 |
|
PGDMM, Paper-III |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
06/3/2017 |
|
PGDMM, Paper-IV |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
08/3/2017 |
|
PGDMM, Paper-V |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
10/3/2017 |
|
PGDMM, Paper-VI |
|
8 to11 A.M |
|
Nalanda Open University, Patna |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (Sales, Distribution and Retail Management)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksadsvad leku gSa A
- What do you understand by recruitment and selection ? Discuss the sources of recruitment.
- Describe various motivational theorics.
- Discuss the relationship between channel management and the marketing mix.
- What do you mean by Sales-person and Sales-force ? How these two have become so important in success of firm ?
- Describe the characteristics of a Compensation plan ?
- What do you understand by retail management ? What are the various types of retailers ?
- Describe in detail about the foreign direct investment of retail in India ?
- What is Store planning ? How it works ?
- Describe in detail about Store employees evaluation ?
- Write notes on any two of the following :–
(a) Electronic and non-store retailing
(b) Merchandise Management
(c) Store Management
(d) |
(e) (c) Components of Political Risk |
(f) |
(g) (b) International Marketing and Foreign Trade |
(h) |
(i) (a) Cultural analysis of foreign market |
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-IV (International Marketing)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Define International marketing. What are its characteristics?
- Write an essay on international advertising scenario.
- Explain the main sources of funds available to an exporter.
- Describe main import and export documents briefly.
- Discuss the objectives and functions of International Monetary Fund (IMF).
- Draw distinction between the following :
(a) Global and Domestic Marketing
(b) Direct and Indirect Distribution Channel
- Explain various combinations of Communication Strategies available of global market.
- Discuss the impact of export-import policy on international marketing.
- What do you understand by international marketing research? Explain its scope.
- Write notes on any two of the following:
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- Discuss the technological support for effective services marketing.
- What is the role of CRM (Customer Relationship Management) in delivering a customer relationship strategy?
- What do you mean by developing services for specific segments? What is the distinction between important and determinant attributes in consumer choice decisions?
- Explain the basic services package. Discuss its essential elements.
- Explain criteria for good service quality.
- Discuss the pricing implications of different cost analysis.
- Describe the role of personal selling in service communications. Give examples of three situations in which you have encoutered this approach.
- Explain the importance of e-commerce in the field of service distribution.
- Explain marketing mix as a tool of marketing strategy.
- Write notes on any two of the following:
(a) Micro Segmentation
(b) Objectives of Service Pricing
(c) Location and Time of Delivery
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-V (Marketing of Services)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- What do you understand by international marketing of services? Explain the measures for promoting international marketing of services.
- Discuss the relevance and role of 'Physical Evidence' in marketing of services.
lsokvksa ds foi.ku esa ^HkkSxksfyd izek.k* dh izklafxdrk vkSj Hkwfedk dh foospuk dhft, A
- Explain the term 'yield management' and discuss the importance of yield management for hotel industry.
- Explain the factors affecting the determination of prices of services. How price determination of services differs from price determination of goods?
- Discuss the changing scenario of Indian Banking Industry.
- Write an essay on the contribution of service sector to India’s international trade.
- What is the nature of trousim as a service industry? Describe the factors affecting demand and supply of tourism.
- Explain consumer behaviour in the context of financial services. Explain influence of family on buying behaviour.
- "Services have a number of unique characteristics that make them different from product." Discuss this statement.
- Write note an any Two of the following :-
(a) International marketing and Interactive marketing
(b) Core services and Supporting services
(c) Experience quality and Credence quality
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-VI (International Marketing)
(NEW)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
- Explain the benefit of International Marketing.
- What is political environment ? Is it country specific, firm specific or both ? What are its major components ?
- Differentiate between a free trade area and a common market. Explain the marketing implications of the diffeences.
- Explain the role of analysis of Entry Strategies.
- What were the purposes for which IMF and world Bank were established ?
- What do you mean by Market Research ? Discuss its nature and scope of marketing research.
- Explain in brief the functions of the World Trade Organisation. What are the major principles of multilateral trading system ?
- Discuss the export-import procedures.
- What is the role of a service institutions in international trade ? Comment.
- Write notes on any two of the following :–
(a) European Monetary System
(b) Research Design
(c) Import licening procedures
Nalanda Open University
Annual Exam-2017
Post Graduate Diploma in Marketing Management (PGDMM)
Paper-VI (Management of Marketing Communication & Advertising)
(OLD)
Time: 3.00 Hrs. Full Marks: 80
Answer any Five Questions. All questions carry euqal marks.
fdUgha ik¡p ç'uksa ds mÙkj nhft, A lHkh ç'uksa ds vad leku gSa A
- Describe the characteristics and advantages of direct marketing.
- What are the advantages of print media and television for a hotel proprietor of
national repute? Discuss.
- What is meant by marketing communication? Throw light on its importance and
advantages.
- What is the difference between sales promotion and personal selling? Explain the situations under which sales promotion schemes and personal selling are more effective than mass media advertisement.
- Define innovation and creativity and throw light on their respective features.
- What do you mean by creative association? Describe various kinds of creative association with examples.
- Describe the changes taking place on the horizon of Indian media in recent years.
- What is meant by public relations? Distinguish between public relations and
advertising.
- How does promotion differ from marketing communication? Explain elements of promotion mix.
- Write shorts notes on any two of the following:
(a) Message Design and positioning
(b) Positioning of Advertising Agency
(c) Social Marketing Communication